NEW YORK and LONDON, June 23, 2015 -- Teads, the inventor of outstream video advertising and a global monetization platform for publishers, today announced an industry breakthrough with its outstream video advertising technology now fully compatible across the mobile web on iOS devices. This follows Teads' March announcement of the launch of its mobile SDK, bringing outstream video advertising in-app for the first time.
Teads is now the first and only platform which allows video advertising to be delivered within all types of content, on every device, empowering brands to reach their audience within a premium context while unlocking unprecedented levels of inventory and creating a new revenue opportunity overnight for publishers.
Other companies claiming to have a similar solution, are in fact display solutions rather than video, with poor quality GIF formats that are not VAST compliant.
Up until now, outstream video ads could not run on iPhone web browsers because iOS forces the launch of its native player, which can only be viewed full-screen. Teads' exclusive technology now means that video ads can be delivered within publishers' content on iOS giving users a consistent ad experience no matter what device they are on. And as is standard with Teads' other outstream solutions, the new iOS solution is 100 percent viewable, and only plays when the viewer can see the entire video.
"Unlike many others who have attempted to overcome the 'forced full-screen' issue, we are able to integrate real video advertising within premium content, rather than just enhanced gifs or animated frames," commented Pierre Chappaz, Executive Chairman of Teads. "We have been able to unlock significant levels of video ad inventory on mobile on a global scale and look forward to revolutionizing the industry with this innovative technology."
Teads' premium publisher partners such as Reuters, Forbes, The Washington Post, Le Monde, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph and O Globo will be able to take advantage of this new development, including a portion of this inventory which will be available to advertisers through Teads' private programmatic marketplace.
To see Teads' new mobile ad 'inRead Everywhere', click here to view it.
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads' outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through our managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices.
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