A&E Television Networks, under new CEO Abbe Raven, now has a familiar face in a new role overseeing all distribution and creative efforts.
A&E Network’s David Zagin, formerly senior vice president of affiliate sales and marketing, has been promoted to executive VP of distribution for AETN, reporting to senior executive VP Whitney Goit.
Zagin continues to oversee all domestic and Canadian distribution, as well as local ad sales, affiliate marketing and video-on-demand for A&E, The History Channel, The Biography Channel, History Channel International, Military History Channel, History Channel en Español and Crime & Investigation Channel.
He adds oversight of AETN’s creative-services group, the programmer’s in-house marketing and advertising design and production team.
Zagin’s top priority is renewing distribution deals for staples A&E and History, set to expire over the next couple of years.
AETN is seeking an unspecified increase in the combined license fee for A&E and History, now approximately 23 cents per customer. And it’s trying to bundle newer services -- particularly Military History and Crime & Investigation -- in with A&E and History in renewal deals, Zagin confirmed.
For more on AETN, please see R. Thomas Umstead’s story on page three of Monday’s issue of Multichannel News.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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