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Zaccario Joins GSN

GSN has made a deal for a new senior vice president of advertising sales.

John Zaccario, formerly the vice president, digital media sales and marketing for ESPN, is joining the games network and will report to David Goldhill, the president and chief executive officer of GSN.

“John's experience and understanding of both traditional television and digital platform advertising sales will be critical to GSN’s success as we focus on creating cross-platform opportunities for our sponsors and partners,” Goldhill said in a prepared statement.

Zaccario will be in charge of connecting commercial brands to GSN’s content across all platforms; and supervising the ad sales strategies for the network's 2009 upfront season and the channel's interactive properties.