YouTube Lands Susanne Daniels

By R. Thomas Umstead
published

Former MTV executive Susanne Daniels is moving to the digital world to head up original programming for YouTube.

Earlier today MTV announced that Daniels, who joined the network in 2012, would be leaving her post. She joins the digital video company as vice president of YouTube Originals, heading up the company's content production.

She will report to YouTube head of content and business operations Robert Kyncl.

“Susanne is an executive whose incredible instincts have led her to consistently generate pop culture hits that audiences relate to and root for,” Kyncl said in a statement. “Susanne’s deep expertise in programming will be invaluable to us and our top creators and help them foster even more ambitious projects for YouTube.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.