Yetis To Roam NYC Streets In 'Expedition Unknown’ Promo

Travel Channel’s buzz-building efforts behind unscripted, four-part series Expedition Unknown: Hunt for the Yeti will culminate in a New York City-based, multisite street campaign tomorrow (Oct. 4), a day before the show’s premiere.

The special edition of Expedition Unknown — sending explorer Josh Gates to Nepal and Bhutan in search of the legendary abominable snowman — will hit the streets of Manhattan in a series-branded coffee truck offering passersby freshly-made iced coffees, tying in the cold drink with the frigid weather theme of the special and the environment that the Yeti is said to live in.

If that doesn’t wake up New Yorkers, the network’s also sending 26 costumed Yetis around the city on a branded double-decker bus that will eventually dock in midtown Manhattan at the Flatiron Plaza. There, the Yetis will flank two large ice sculpture displays set up in the plaza to draw attention to the series.

The Scripps Networks outlet hopes the Hunt for the Yeti special (Oct. 5 at 9 p.m.) will exceed the average 5.4 million viewers who tuned into season two of Expedition Unknown, which concluded this past June. Season three of Expedition Unknown is slated to premiere later this fall, the network said.

This item originally appeared in Through the Wire.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.