Drawing from the ranks of the cable industry, Yankees Entertainment and
Sports Network added seven members to its ad-sales unit.
New hires for the fledgling service, which is expected to air 125 to 130 New
York Yankees Major League Baseball telecasts in 2002, include:
\u0007 Ron Murphy, former Fox Sports senior vice president, as vice president,
national sales;
\u0007 Connie Pettit, a veteran of OneMediaPlace and Time Warner Cable, as vice
president, client services;
\u0007 Mark Altschuler, whose career includes stops at Group W Sports Marketing,
WGN-TV and TeleRep, as sales director;
\u0007 Sal Tofano, who has worked at National Cable Communications Sports Sales
and Fox Sports Net New York, as sales director; and
\u0007 John McGuinness, former vice president of Comcast SportsNet, as sales
director.
In addition, YES has hired Tom Majorana and Lisa Coghlan as sales directors.
Majorana worked for two decades with former Yankees' rights-holder WPIX-TV,
while Coghlan led sales efforts for the team at WNYW-TV, the Fox station that
broadcast the ballclub's games over the air in more recent seasons.
The channel's media-services team is headed by Jerry Machovina, former head
of AT&T Broadband's ad sales, who now serves as YES' executive vice
president of media sales.
'We have succeeded in putting together an all-star team with diverse
experience, which will bring different perspectives and ideas to the YES
Network,' Machovina said in a prepared statement.
'This extraordinarily seasoned team of sales pros has an extensive background
in broadcast, cable, regional sports networks, agencies, national rep firms and
sports-sponsorship sales,' he added.
