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Yankee Group Buys Trendsmedia

Yankee Group Research announced its acquisition of Trendsmedia Friday.

Trendsmedia is an integrated media firm serving emerging technology markets, and it produces the WiMAX World wireless-broadband trade show.

“Our acquisition of Trendsmedia is based on the two firms' shared vision for providing enterprises with the highest-quality counsel in connectivity issues," Yankee Group CEO Emily Nagle Green said in a prepared statement.

"This is the first acquisition in Yankee Group's history, and we're very excited to welcome Trendsmedia to our team,” she added. “Together, we will help our clients to navigate the connectivity revolution through research, quantitative data, consulting, publishing and groundbreaking, influential global events.”