Marking its official expansion beyond smart TVs, Xumo, an aggregator of ad-based over-the-top video, has launched its first mobile app.
Xumo is entering the mobile fold first on iOS, and expects to launch a version for Android “in a few months.”
Xumo launched its first mobile app in concert with last week’s VidCon event in Anaheim, Calif.
Xumo cut its teeth with native app platforms for smart TVs, claiming a reach of nearly 20 million devices in the U.S. via partnerships with LG, Vizio, Panasonic and Funai Electric, which makes Sanyo-, Magnavox- and Philips-branded TVs in North America.
It will offer the same content lineup on mobile platforms as it does on smart TVs, including content from partners such as FailArmy, The Onion and Mashable.
“In an era where cable bills have become comically huge, we’re pleased to offer free premium content via mobile in addition to TV,” Xumo CEO Colin Petrie-Norris said in a statement. “We live in an on-the-go culture, so delivering content to the viewer wherever they are and whenever they want it aligns perfectly with our mission.”
Xumo also announced the addition of five new comedy-focused “channels” for its platform — Cracked (acquired in April by E.W. Scripps Co.), Funny or Die, Comedy Dynamics, JASH and Just for Laughs.
Other announced content partners for Xumo’s platform include Time Inc., Condé Nast Entertainment, Bloomberg, Reuters, The Wall Street Journal, BuzzFeed, PopSugar, Mitú Network, Machinima, TYT Network, Reuters, Field & Stream, PBS Digital Studios , Network A, Fandor, Outside Television Shorts, Bonnier, Saveur and Cycle World.
