Continuing its proliferation to all edges of the video ecosystem, Android TV may have now overcome a key hurdle in its quest to become the defector video interface in portable projectors.
As first reported by 9 to 5 Google, Chinese electronics maker Xiaomi has integrated support for Netflix in its $599 Android TV-powered Mi Smart Compact projector.
So … why is this important?
HD projectors based on Android TV are a niche but increasingly popular home theater solution for video consumers around the world, providing an economical, space-saving means to create a big-screen viewing experience. These projectors have native Android TV 9.0 capability, and don’t need to be connected to any external streaming device.
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Up until Xiaomi’s integration of Netflix support, however, no Android TV projector on the market could access the top streaming service without help of an outside OTT device. If Xiaomi’s move is widely followed, big-screen projectors might become yet another video device category dominated by Android TV.
Google’s Android TV platform has become popular among pay TV operators worldwide as an economical means of offering customers an OTT platform that supports most popular streaming apps through the Google Play Store, while also offering voice support through Google Assistant. The OS can be featured on a thin-client set-top that delivers the Android TV experience, along with the proprietary managed video service of the operator, all over managed IP network.
But Android TV continues to proliferate among direct-to-consumer devices, as well. This week, for example, another Chinese electronics maker, TCL, introduced two new smart TVs powered by Android TV 9.0, offering smart TV customers an alternative to more expensive sets based on Roku and Amazon Fire TV.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!