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WWE Taps Lou Schwartz as Chief Digital Officer

The WWE appointed Lou Schwartz as the company’s new Chief Digital Officer, the network announced Monday.

Schwartz will be responsible for developing strategic plans and initiatives for all the WWE’s digital platforms including WWE.com, WWE App and social media, said company officials. In addition, Schwartz will oversee product development and operations for WWE Network, as well as the pro wrestling outfit’s massive video-on-demand library.

Prior to joining the WWE, Schwartz was CEO of UUX, where he successfully led the merger of Totalmovie, a leading Latin American retail OTT service, with OTT Networks, a best-in-class Brazilian content management software and service company, to form the first cloud based OTT platform for next generation operators around the world.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.