Turner Network Television continued its strong 2003 ratings run last week,
wearing the primetime Nielsen Media Research crown for household rating and the
key adult demos.
The drama network averaged a 2.2 household rating March 3 through 9,
according to an ABC Cable Group analysis of Nielsen data.
Fox News Channel, buoyed by its best ratings ever for its nine-minute
analysis of President Bush's March 6 press conference, was second with a 2.0
household average. Nickelodeon was third with a 1.6., followed by USA Network's
There was a four-way logjam for fifth among Disney Channel, Cartoon Network,
Lifetime Television and TBS Superstation at a 1.5. Cable News Network, Sci Fi
Channel and The Learning Channel rounded out the top 10, all with a 1.1 average
TNT also held the top spot among adults 18 through 34 (537,000 of those
viewers on average), 18 through 49 (1.27 million) and 25 through 54 (1.34
On a total-day basis, Nick was No. 1 with a 1.6 household average, according
to the ABC Cable analysis. Fox News was second with a 1.2, while Lifetime, TNT
and Cartoon were tied for third with a 1.1
Fox News' post-presidential-press-conference analysis posted a 4.9 average
from 8:51 p.m. to 9 p.m. March 6. The news network's coverage of the 51
preceding minutes that night averaged a 4.6 to finish third, while The
O'Reilly Factor, which followed, was sixth with a 3.9.
TNN's presentation of World Wrestling Entertainment Inc. fare March 3 pinned
the second (a 4.7 from 10 p.m. to 11 p.m.) and fourth (the hour before earned a
TNT's best-ever tally for The Screen Actors Guild Awards, a 4.3
household rating, ranked fifth for the week. The March 9 premiere of the event
at 8 p.m. that evening ranked third and fourth among adults 25 through 54 and 18
through 49, respectively.
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