WWE Hears the Music

World Wrestling Entertainment Inc. formed WWE Music Group.

The wrestling organization said the goal of the new unit is to link the WWE brand with popular music across all media platforms, including film, television, radio, the Internet, ring tones, video games and emerging digital technologies.

Neil Lawi has been promoted to general manager of WWE Music Group. Lawi had been vice president of publicity.

WWE said the group will work with in-house talent, as well as established recording artists and outside labels and management, to create new music for WWE television and pay-per-view programming.