'WrestleMania XXVIII' Garners 1.3 Million PPV Buys Worldwide

By R. Thomas Umstead
published

The WWE's April 1 WrestleMania XXVIII drew 1.3 million pay-per-view buys internationally, according to preliminary figures from the pro wrestling/entertainment company.

The WWE would not reveal actual U.S. PPV buys for the event, which featured a main event match between Dwayne "The Rock" Johnson and John Cena. Sources close to the company however, said that U.S. PPV purchases typically represent about two-thirds of the overall PPV buys.


WrestleMania XXVIII, which was held at Sun Life Stadium in Miami, also drew more than $67 million in global PPV revenue from more than 105 countries offering the PPV event, according to the WWE.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.