Univision has kicked off the 2014 FIFA World Cup on strong footing, improving its audience by a fourth over the 2010 tournament
The U.S. Spanish-language media leader averaged 4.15 million watchers through the first four matches, according to Nielsen data.
The performance was driven by 5 million viewers for its coverage of Mexico’s win over Cameroon (pictured) on Friday, the 3.3 million for The Netherlands’ 5-1 thrashing of defending champion Spain and 3.2 million for Chile’s triumph over Australia. Univision notched 5.1 million watchers with Brazil’s 3-1 victory in the tourney opener on Thursday.
For its part, ESPN2 scored a 1.4 rating and 2.1 million watchers for Mexico-Cameroon, ESPN pulled a 2.0 and 3.1 million for Holland-Spain and ESPN2 registered a 1.7 and 2.8 million for Chile-Australia. ESPN opened with 4.4 million for Brazil-Croatia, its most ever for the first game of the World Cup.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.