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World Cup Most Mobile, Social Sporting Event: Akamai

If you didn’t realize it already, data from Adobe underlines the notion that World Cup 2014 was a highly mobile and social event.

An analysis by the Adobe Digital Index suggests was the most mobile sporting event ever, as mobile video viewing increased 34% during the World Cup.

Drawn from ADI’s analysis of more than 2.7 billion World Cup rebroadcaster online video, the company found that during peak days, smartphones (16%) and tablets (7%) accounted for almost 25% of online video starts. That was up from 18% combined for both smartphones and tablets before the kickoff of FIFA’s competition.

Indeed, the opening match between host nation Brazil and Croatia on June 12 generated a 152% surge in smartphone video starts.

Social media also played a major role in shaping World Cup fans’ media habits during the tourney, which saw the Germans lift the trophy for the fourth time with a 1-0 extra time win over Argentina and Lionel Messi.

Facebook, Twitter, Tumblr, and YouTube all saw referral video start increases over May 2014 during the World Cup, according to ADI. Tumblr, although small in overall percentage, saw the largest boost in referral video starts percentage, with a 406% bump on the quadrennial’s opening day and 176% on peak days. Facebook referral video starts improved almost 100% for the opening match, compared with the average day in May, while Twitter referral video starts leaped 158%.