Matt Wisk has joined TiVo Inc. as senior vice president and chief marketing officer.
Wisk had been CMO at Herbalife International.
In his new role, he will direct the digital-video-recorder vendor’s global marketing efforts including branding, product marketing, corporate communications, public relations, online marketing and customer-relationship marketing.
Wisk was Brandweek magazine’s "Grand Marketer of the Year" in 2000.
