Wink Communications Inc. announced Monday that it and its network-television
and cable partners are now offering enhanced, or interactive, in-show
sponsorships.
Wink CEO Maggie Wilderotter said the programmers that will offer the new
capability include NBC, CNBC, ESPN, TechTV and The Weather Channel.
'This new initiative creates unique branding, sponsorship and direct-sales
opportunities in an environment that simply did not exist before,' Wink
executive vice president of programming and distribution Melinda White said in a
prepared statement.
She explained that in addition to Wink's regular enhanced program content,
viewers will now be able to click on an advertiser's logo to receive a
promotional message or offer.
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