WGN America Names National Sales Head

David Diederich has been promoted to senior vice president, national ad sales at WGN America, from VP, ad sales and brand partnerships, Western region.

He will oversee national ad sales, based in Los Angeles. He will report to David Rotem, executive VP, ad sales, for WGN America.

“David is a talented leader within the ad sales and marketing organization and we are fortunate to have his vision and creativity as we continue to build something very special at WGN America,” Rotem said. “His role has grown in concert with the ascension of our network and we thrilled that he will continue to help lead this team.”

Tribune Media’s WGN America is in 80 million homes and airs such original series as Outsiders, Underground and Salem.

Before joining Tribune, Diederich was local sales manager at KCBS-TV Los Angeles.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.