Wendy's International Inc. will be the presenting sponsor on Adoption, Hallmark Channel's original primetime series
that will premiere Saturday, June 1, at 8 p.m. before moving into its regular
Sunday 8 p.m. time slot the following night.
In addition, the Dave Thomas Foundation, formed by the late Wendy's founder
and ad spokesman, will have in-show featurettes in each program to inform the
public about current issues facing adoptive and foster families.
Wendy's will also sponsor an 'Adoption Stories Site' at
www.hallmarkchannel.com and it will plug the Adoption
series on tray liners at
its fast-food outlets in November to mark 'National Adoption Month.'
Hallmark also intends to partner with various MSOs to co-host
Adoption community events 'in select cities.' Wendy's will have the
opportunity to participate in those initiatives, the network said in its
announcement.
