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Weather Channel's 'AMHQ' Hits the Road

The Weather Channel plans to brave the elements as it takes AMHQ with Sam Champion on the road. The three-hour weekday show, which includes news, lifestyle and weather programming led by former Good Morning America star Sam Champion, will make stops at several cultural and social events throughout the country.

AMHQ, which stands for “America’s Morning Headquarters,” struggled with ratings early on, averaging 207,000 viewers for the show’s debut, dropping the network’s previous average in that block of time by 12%. 

On April 24, AMHQ will make the New Orleans Jazz Festival its morning headquarters. The show travels to Moore, OK on May 1 and 2 to cover the tornado that touched down in May 2013 as part of the network’s annual “Tornado Week.” Future stops have yet to be announced. 

After the Thursday show at each stop, AMHQ will host a VIP event for affiliates, distributors and media.