The Weather Channel and The Home Depot Inc. are starting a project.
The two companies will team up on The Home Depot Project of the Month, which will air on TWC the second Saturday of every month through October.
The unique advertising initiative will feature natural product integration for Home Depot within five segment vignettes, which will be presented consecutively -- one per hour -- between 7 a.m. and noon EST on the cable network.
TWC home expert Danny Lipford will host the series and oversee the execution of each project with the assistance of his experienced crew, who will be wearing Home Depot aprons in each segment.
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