Two advertisers are bulking up in anticipation of WE tv’s original fall fashion programming.
Wal-Mart Stores made its first-ever ad buy on the women’s network with Under the Tents-A Full Frontal Fashion Special, a half-hour show providing fashion trends from Fashion Week in New York. The show premieres Wednesday, Sept. 20.
Under the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection designed by Mark Eisen. Wal-Mart also receives tagged tune-ins, billboards and inclusion in the consumer print advertisement in Life & Style magazine.
And T.J. Maxx returns to WE with Cinematherapy: Get the Look, which gives women tips on cost-effective elegance. Premiering Thursday, Sept. 21, Cinematherapy wraps around Jennifer Love Hewitt film The Audrey Hepburn Story (2000). A previous airing of Cinematherapy wrapped around Desperately Seeking Susan (1985), starring Madonna and Rosanna Arquette.
Both advertisers also receive online coverage on the network’s Web site (www.we.tv).
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.