WE tv will support new original series Wife, Mom, Bounty Hunter with a multiplatform national marketing initiative.
The network said the series “follows the true-life adventures of Sandra Scott, a married mother of two daughters who leads her professional career as a tough-skinned, cuff-bearing bounty hunter.”
WE said tactics include top-tier radio, TV, print, outdoor and interactive Web promotions, including an interactive game on its Web site featuring Scott on a bounty-hunting mission.
Wife, Mom, Bounty Hunter debuts April 20 at 9 p.m. (EST/PST)/8 p.m. (CST).
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