WatchTVEverywhere Extends Support for Apple’s Single Sign-On Platform

WatchTVEverywhere (wTVE), a TV Everywhere authentication and authorization platform created by MCTV, said it has extended support for Apple’s recently introduced single sign-on feature, opening up an opportunity for nearly 500 small- and mid-sized MVPDs.

RELATED: Apple’s Single Sign-On for TV Everywhere Apps Still Hit and Miss

wTVE said ten top pay TV operators affiliated with the National Cable Television Cooperative (NCTC) launched the Apple-facing capability this week: Comporium, Fidelity Communications, Liberty Cablevision of PR, MCTV, Northland Communications, Service Electric Cable TV and Communications, Shentel, Vast Broadband, Vyve Broadband and Wave.

The announcement comes ahead of The Independent Show, the NCTC-American Cable Association confab set to run next week in Indianapolis.

“This is a great convenience for consumers; one and done,” Michael Robinson, senior developer of wTVE, said in a statement. “Creating a platform that supports Apple’s single sign-on feature gives wTVE customers from our MVPDs the ease of only entering their username and password one time for a variety of devices. In addition, consumers are provided a specialized app store with TVE network apps supported by their TV provider.”

wTVE said prior to its support, just 14 of the nation’s largest pay TV operators supported the feature, which was introduced more than a year ago.

With the latest additions included, Apple’s SSO site shows that the following MVPDs presently support it: Blue Ridge, Cable ONE, CenturyLink Prism, Comporium, DirecTV, Dish Network, Fidelity Communications, Grande Communications, GVTC, GTA, Hawaiian Telcom, Hotwire, Liberty Cablevision of PR, MCTV, MetroCast, Northland Communications, Service Electric Cablevision, Shentel, Sling TV, Vast Broadband, Vyve Broadband, Wave, and WOW!

Per the watchTVEverywhere site, the MCTV-developed platform supports more than 80 networks.

CTAM and Adobe have also teamed on a “non-proprietary” standard for a universal sign-in solution designed to ease in-home and out-of-home access to TVE apps.