Wachendorf to Head Starz Marketing
Starz Encore Group LLC has tapped Jillaina Wachendorf to lead its marketing
efforts following the announcement that marketing chief Mike Hale will leave the
company at year's end.
Most recently senior vice president of affiliate marketing, Wachendorf, like
Hale, has been with the premium network since 1991.
Hale, one of the original members of Starz Encore's executive team, will
remain as executive VP and chief marketing officer through year's end. At that
point, he will devote the next year or two to philanthropic work in the Los
'Having worked with Mike and Jillaina for the past 11 years, I was delighted
to concur with Mike's recommendation to elevate Jillaina to be responsible for
all associated marketing activities including Starz on Demand, consumer
marketing and research, sales analysis, affiliate marketing and public
relations,' Starz Encore president and chief operating officer Mark Bauman said
in a prepared statement.
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