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Vubiquity Scales Up Its Video Cloud

Vubiquity placed a bigger bet on the future of multiscreen video last week with the launch of AnyVU Cloud, a platform intended to serve up a mix of ondemand and live video to traditional pay TV operators, over-the-top players and, potentially, an emerging batch of so-called “virtual” MSOs.

To make AnyVU go, Vubuiqity will hook into the content-delivery network of Akamai Technologies, setting it up to ship a deep library of licensed content for linear TV and various forms of VOD, and putting it in position to help partners offer electronic sell-through products that would compete with the likes of iTunes, Vudu and Amazon Instant Video.

Aiming for multiscreen scale and deployment speed, Vubiquity said AnyVU would support a vast number of streaming formats and profiles as the number of video streaming-capable devices continues to proliferate.

“This is being built with the assumption of supporting hundreds of profiles, not dozens,” Darcy Antonellis, Vubiquity’s CEO, said.

Vubiquity will roll out AnyVU Cloud in multiple phases, and expects to have the initial wave of capabilities deployed by the third quarter of 2014.