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Vubiquity Notches VOD Win at WOW

Vubiquity has won the VOD pole position at WideOpenWest.

Financial terms were not announced, but Vubiquity said the deal makes it WOW’s preferred provider of video-on-demand, asset management and digital transport services. The agreement covers new on-demand releases, including those in HD format, and access to new analytics and reporting enhancements tied to the vendor’s asset management platform and IntelliVU application.  

WOW serves several markets in the Midwest and southeast U.S., including Lawrence, Kan.; Huntsville, and Montgomery, Ala.; Panama City, Fla.; Evansville, Ind.; Chicago; Detroit; and Augusta, Ga.

“We are delighted to have Vubiquity as our preferred provider of premium, on demand content and services. Our partnership with Vubiquity will allow us to deliver more content using smarter technology, helping us to dramatically expand our on demand and HD offering to our subscriber base,” said Steven Cochran, WOW!’s CEO and president, in a statement.

“Consumers are constantly searching for more high-quality, on demand content – our goal is to make sure we support clients to take advantage of evolving technologies and our capacity to deliver unprecedented quality content to their audiences,” added Gabriel Berger, EVP of sales at Vubiquity.