Vubiquity Boosts Global Exec Team

Multiscreen technology and content company Vubiquity has hired Adam Poulter as EVP and managing director for the EMEA (Europe, Middle East and Africa) region.

As the senior exec based at the company’s London headquarters, Poulter will be responsible for Vubiquity’s performance and growth for EMEA, as well as in Latin America.

Poulter most recently served as global SVP-content, digital and media at Liberty Media’s Ascent Media unit, where he headed up its global content business and developed digital distribution for several major Hollywood studios, including Walt Disney Company, Sony, Paramount and Warner Bros, and television distributors such as BBC Worldwide, Discovery Networks and IMG.

He previously served as CEO of Carlton Communications cinema division in Europe; CEO of Screenvision (formerly Technicolor’s Entertainment Services start-up in New York); CEO (Europe) of the digital ad network Miva Inc; and executive director of Red Bee Media under Macquarie Capital Funds.

“Adam brings strong leadership coupled with a very successful history of working with media clients around the world,” said Darcy Antonellis, CEO of Vubiquity, in a statement. “Adam is the perfect executive to lead Vubiquity's international organization supporting its partners with innovative media and entertainment products and services.”

Elsewhere on the international front, Vubiquity acquired U.K.-based video-on-demand content aggregation firm FilmFlex Movies Ltd. earlier this year.