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USA Wins Summer Among Adults

While USA Network was not the most-watched network in total viewers during the summer, it was the top choice among key viewership demos, including adults 18-49, adults 18-34 and adults 25-54.

Cable networks in general didn’t fare well year-to-year with adult viewers, and especially with younger viewers. Of the top 10 networks, only Discovery Channel and HGTV posted audience increases among 18-49 year olds, while Discovery Channel was the lone cable network in the top 10 to average more viewers in 2015 than 2014 among adults 18-34.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.