USA, Hargitay Foundation Team on 'No More' Campaign
USA Network is teaming with Mariska Hargitay’s Foundation, Joyful Heart, and the No More campaign for the second “No More Excuses” marathon to raise awareness of domestic violence and sexual assault.
The eight-hour Law and Order: SVU marathon, set for Sunday, June 22 from 3 p.m. to 11 p.m. (ET) will feature custom wraps from "SVU" veteran Chris Meloni, as well as current stars Hargitay, Ice-T, Danny Pino and Kelli Giddish. The wraps and complementary digital content are aimed at raising awareness of domestic violence and sexual assault, offer help to male and female victims, and encourage more men to get involved and be part of the solution. More info is available at www. nomore.org
"Engaging men is a crucial part of the movement to address and, one day, end sexual assault, domestic violence and child abuse," said Hargitay. "I am so grateful to USA for their courage, vision and generosity in joining us to involve men in saying No More. Being part of No More from the beginning has been a great privilege. We must confront the myths and excuses that perpetuate violence and abuse. Society continues to misplace shame and blame on survivors – both women and men. That has to end."
During each installment, viewers will be encouraged to seek out additional information and resources online, including national help hotlines to speak with trained counselors and advocates. Throughout the day, USA, the Joyful Heart Foundation, and No More also will use social media platforms to encourage conversation and inspire greater action to stop and prevent domestic violence and sexual assault.
The first marathon, which aired on Sunday, April 27, averaged more than 1 million viewers person 18 to 49 and 25 to 54 and more than 500,000 persons 18 to 34 each hour between 5 p.m. and midnight.
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