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Upfronts 2016: NBCU to Host Single Event for First Time

NBCUniversal will host a single joint upfront presentation next month for the first time in company history, with cable amd broadcast, along with Spanish-language TV, taking the Radio City Music Hall stage together May 16.

Besides NBC entertainment, sports and news, the wingding will feature Bravo, CNBC, E!, Esquire Network, Golf Channel, MSNBC, NBC Universo, Oxygen, Sprout, Syfy, Telemundo and USA. In prior years, NBCUniversal held three upfront presentations, one apiece for broadcast, cable and Telemundo.

“As a media company, we have an unparalleled array of networks and digital platforms that reach the most audiences across all dayparts,” said Linda Yaccarino, chairman, advertising sales and client partnerships, NBCUniversal. “Our event will reflect the way we go to market as a unified portfolio which makes it easier for our clients to do business with us all together.”

Read more at broadcastingcable.com.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.