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Upfronts 2014: Univision Touts Transmedia ‘Influence’

Univision is talking up its influence as it greets the advertising community in New York today: Univision’s influence on Hispanics, Hispanics’ influence on other Hispanics and the Hispanic community’s influence on the U.S. in general.

Univision’s multiplatform might comes from 16 broadcast, cable and digital networks and 130 TV and radio stations. It also announced a digital-first production studio, La Fabrica UCI.

New novelas coming in the fall are La Gata and Hasta El Fin Del Mundo, while Mi Corazon Es Tuyo and La Malquerida arrive later in the season.

On the sports side, Univision Deportes will have exclusive Spanish-language rights for the U.S. men’s soccer matches for the next eight years, and exclusive rights to the first ever Copa America Centenario in 2016.

“Univision is the one company that can offer advertisers the transmedia solutions to engage deeply with Hispanic consumers and build the lasting relationships that will move the needle for their brands,” Randy Falco, CEO of Univision Communications, said in a release. “We are Hispanic America’s most trusted media source and are everywhere our audience is.”