AT&T, Colgate, Disney, JCPenney, Maybelline, Garnier and Subway will sponsor Univision's top-rated reality show, Nuestra Belleza Latina, when its new season kicks off March 6.
AT&T, JCPenney, Maybelline and Garnier also sponsored the previous four seasons of Neustra Belleza Latina (Our Latin Beauty). The other sponsors are returning for a second year.
The sponsors are integrated into the competition program, with most offering online extensions and sweepstakes for fans of the show.
"We are excited to offer our marketing partners such a targeted and compelling program through which to reach millions of Hispanic consumers," said David Lawenda, president of advertising sales and marketing, at Univision. "Our viewers love this show and we are offering more opportunities than ever for brands to connect - from on-air, to online, to mobile, to social media,"
Read more at B&C here.
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