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Univision Sets Fifth-Season Sponsors For ‘Nuestra Belleza Latina'

AT&T, Colgate, Disney, JCPenney, Maybelline, Garnier and Subway will sponsor Univision's top-rated reality show, Nuestra Belleza Latina, when its new season kicks off March 6.

AT&T, JCPenney, Maybelline and Garnier also sponsored the previous four seasons of Neustra Belleza Latina (Our Latin Beauty). The other sponsors are returning for a second year.

The sponsors are integrated into the competition program, with most offering online extensions and sweepstakes for fans of the show.

"We are excited to offer our marketing partners such a targeted and compelling program through which to reach millions of Hispanic consumers," said David Lawenda, president of advertising sales and marketing, at Univision. "Our viewers love this show and we are offering more opportunities than ever for brands to connect - from on-air, to online, to mobile, to social media,"

Read more at B&C here.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.