Univision Communications is strengthening its social media push, hiring Lincoln Lopez as vice president and general manager of social media, the company announced today (Jan. 28).
Lopez, who previously served as vice president of social and digital media for TBS, TNT and Turner Classic Movies, will coordinate Univision's social media efforts across the company to lead a social media strategy that increases audience engagement and interaction with Univision content on different media platforms.
“Lincoln is a proven strategic, innovative and collaborative leader with more than 20 years of experience in the digital and entertainment industries,” said Kevin Conroy, president of digital and enterprise development, who made the announcement. “His expertise will help us further strengthen UCI’s position as a social innovator and drive continued engagement across all our platforms.”
Read more at broadcastingcable.com.
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