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U-Verse Deal Brings PX TV North of the Border

Extreme and action sports from Latin America have found a home in the U.S.

AT&T U-verse has added PX TV, distributed globally by Alterna’TV, to its lineup. The move makes U-verse the only distributor north of the border that carries the network.

Programming on the Spanish-language cable channel features live event coverage, original shows focused on extreme sports, and packaged series. Action sports include skateboarding, BMX biking, motocross, snowboarding, drifting, surfing and paragliding.

“AT&T is proud to be the first provider in the U.S. to bring this channel dedicated to extreme sports from Latin America to our U-verse customers,” Julie Tran, head of foreign-language programming for AT&T U-verse, said. “We have an extensive lineup of channels aimed at diverse communities, and this addition to Paquete Español will only enhance our already robust lineup.”

Aymeric Genty, CEO of Alterna’TV, noted that the addition of PX TV to the U-verse lineup marks the start of a new relationship with AT&T; Genty did not elaborate on the addition of other Hispanic-focused channels distributed in the U.S. by Alterna’TV.

“PX TV has been fine-tuning and growing the channel in Mexico – a testament to its effectiveness in reaching today’s young Hispanic audience,” Genty said in prepared remarks. “We look forward to working with AT&T to make PX TV the preferred entertainment destination for its subscribers.”

Alejandro Mercado, president of PX TV added, “Our new AT&T agreement is another very important milestone in our growth.  We’re proud to have our channel available on AT&T U-verse TV.”

PX TV is available as part of U-verse’s U200, U300 and U450 packages, as well as its Paquete Español.