TWC Names Hirsch Marketing Chief

New York — Time Warner Cable said
Jeffrey Hirsch has been named executive
vice president and chief marketing officer,
replacing Sam Howe, who abruptly left the
company Friday.

 Hirsch, 39, has been with Time Warner
Cable since 1999,
and most recently
served at corporate
overseeing the
launch of the company’s
iPad app.
During the prior
eight years, Hirsch
served as president,
residential services,
for the New York
City Region, president
of the Los Angeles
Metro Region
and president of the
Rochester, N.Y., region. In each of those roles
he was responsible for sales, marketing, customer
care and technical operations.

 “Jeff is an exceptionally versatile and
gifted executive with a unique understanding
of our products and customers,” Time
Warner Cable chief operating officer Robert
Marcus said in a statement. “His strong
marketing background and proven track
record in operating cable systems make
him an excellent choice to lead our marketing
initiatives in a new era of more intense
competition and product differentiation.”

Howe had been chief marketing officer at
Time Warner Cable since 2005 after serving
two years as senior vice president of marketing
for voice services. An industry veteran,
Howe started in the cable industry in
1982 at Centel Cable. He later held various
positions in finance and marketing at Cox
Communications and worked from 1993-
98 at Telewest Communications plc in the
United Kingdom, where he gained experience
in the telephone and Internet industries.

Howe also worked for Turner Broadcasting
System Inc. as senior VP of network
sales in 1998 and 1999, and he was executive
VP of eTour Inc. from 1999-2001.

 — Mike Farrell