TVKO, In Demand Set De La Hoya Deal
TVKO and In Demand have reached a rate-card agreement for former welterweight champion Oscar De La Hoya's next two pay-per-view fights, the first of which is next month.
The marketing-based rate card covers De La Hoya's June 17 bout against "Sugar" Shane Mosley, as well as a September bout against a yet-to-be-determined opponent, representatives from both parties said.
"It's a very significant deal for the industry and it shows the commitment that TVKO, Oscar De La Hoya and Top Rank [the fighter's promotion company] have to the PPV industry," TVKO senior vice president of programming Mark Taffet said.
"Within the last few years, Oscar De La Hoya has been the top PPV-boxing attraction, and we're pleased to have him signed for at least two more In Demand PPV mega-events," In Demand vice president of programming, development and event acquisition Dan York said.
The deals are based on operator performance, as well as the level of marketing operators are willing to contribute to the fights. In regards to the De La Hoya-Mosley fight, operators can receive a 50 percent split if they generate buy-rates 45 percent above last year's De La Hoya-Ike Quartey bout, which generated about 525,000 buys nationally.
Operators earning a 45 percent split have to run 450 spots and participate in at least four TVKO marketing tactics, Taffet said. Operators that choose not to aggressively market the fight will receive 35 percent of revenue, he added.
Rate-card guidelines for the second fight will be based on De La Hoya's opponent.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.