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TVGN Names Pam Bertino SVP Content Distribution

TVGN has named Pam Bertino as its new senior vice president of content distribution, the network said Thursday.

In the newly created position, Bertino will lead affiliate sales and marketing efforts for the network, which will be rebranded as POP in early 2015. She will report to David Wisnia, president of business operations for TVGN.

Most recently, Bertino served as senior vice president of content distribution at Ovation, leading the network’s content distribution efforts.

“Pam is a seasoned sales executive with significant experience negotiating multi-platform content distribution agreements,” said Wisnia in a statement. “Her leadership, combined with the affiliate sales and marketing team we’ve built over the past year, is a great addition to the network as we prepare to launch POP in early 2015.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.