With Major League Baseball's postseason push tightening, so, too, have advertising sales.
Jon Diament, executive vice president at Turner Sports, whose TBS will cover the four division series and the National Championship Series, said virtually all of the inventory in the ballgames that are reasonably expected to be played has been sold. The four first-round matchups are best-of-five affairs, while the NLCS is a best-of-seven competition.
If more games are played, or there are extra innings or added pitching changes, more incremental unts might be available in the telecasts, according to Diament, who also noted that Turner has some digital inventory remaining.
For its part, Fox, which this year has rights to the American League Championship Series and for the 16th consecutive year, the World Series, has essentially sold out its inventory in the Fall Classic, with spots fetching $500,000 apiece.
Read the full story at B&C here.
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