Turner Broadcasting Unifies Upfront Presentation
Turner Broadcasting System will present a unified front during its upfront presentation.
Breaking from the past, the programmer, rather than conducting individual networks presentations as it has in the past, will bring all of the TV, digital and mobile offerings under one rook on May 13 at The Theater at Madison Square Garden. Joining forces for the singular 2015 Turner upfront event are Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports.
In years past, TBS and TNT, and CNN and HLN, have made joint pitches to the media buyer and planning set.
"As a global leader in content spanning all platforms, we look forward to sharing our diverse portfolio of leading brands with the industry like never before," said Turner Broadcasting Systems president David Levy. "In today's fragmented environment, advertisers and media companies continue to search for enhanced targeting and insights. Turner continues to invest in data and analytics that allows us to better understand our audiences, collaborate with partners and continually innovate across all platforms. When combined with our ongoing investment in premium content for our entertainment, news, sports and kids brands, the quality and scale of our portfolio will continue to thrive across multiple viewing windows."
"We are coming to market this spring with one Turner Upfront event and one unified vision," said Turner Broacasting Sales president Donna Speciale (pictured). "Data and content are changing the very nature of marketing, and providing greater opportunity. Across Turner, we are creating the future of video advertising by combining the strengths of digital and television to help our clients excel. From more sophisticated audience targeting, to breakthrough branded content, Turner continues to set the pace for the industry. Throughout it all - we are focused on driving results for our partners, and proving campaign effectiveness. We look forward to shining a spotlight on all of this during our event this May."
In addition to the main upfront presentation at The Theater at Madison Square Garden, Adult Swim will once again host that week's always anticipated post-Upfront party that evening. Additional details, including musical performer, will be released at a later date.
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