Continuing to seize attention through a hodgepodge of programming pickups, Tubi has licensed all 15 seasons of the aughts-era NBC reality hit The Apprentice.
The deal with MGM Television makes Tubi the exclusive home for the Mark Burnett-produced show, which ran in NBC prime time from 2004-2017 and featured for the first 15 seasons Donald Trump as the stern overseer and judge of a panel of young business wannabes and also celebrity business wannabes.
Tubi’s deal follows last week’s announcement that it picked up FX’s Charlie Sheen series, Anger Management, for an exclusive window. The free-to-consumer platform also recently licensed The Bachelor. Tubi booked $25 million in additional financing in January, specifically earmarking the funds for content acquisition. Tubi has said it will plunge “nine figures” into upcoming content acquisitions.
“In our quest to democratize content and make more premium content accessible, we are making a big push into the reality television space,” said Farhad Massoudi, CEO of Tubi, in a statement. “The Apprentice is our second big series announcement this month, and we will have more in the near future.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!