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TruTV Tags Chatter for TV Everywhere Replays

Missed last night’s Hardcore Pawn airing on truTV? Now you can relive the Twitterverse’s real- time reactions to the reality show’s wheelings and dealings when you watch a replay on the Web.

Turner Broadcasting System’s truTV is bringing the social conversation to TV Everywhere, with a new feature that synchronizes select Facebook and Twitter comments about its shows with episode playback on its website.

With the Social Playback feature, the network’s website will capture the “most entertaining” comments about episodes and synchronize them with the episode’s time code. The site then display the archived “live” conversation during online viewing of full episodes, which are available only to subscribers of participating TV Everywhere affiliates.

TruTV is making the new Social Playback conversation- streaming function available for seven series that have been airing since June: Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Operation Repo, World’s Dumbest, South Beach Tow and Bait Car. It will add the feature for Full Throttle Saloon and Conspiracy Theory With Jesse Ventura when the new seasons of those shows begin.

The network is using the social-curation platform developed by startup Tomorrowish, which uses rules-based filtering of posts and a proprietary scoring system to collect and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single, synchronized stream.

Down the line, truTV plans to expand it to the network’s full lineup of original series. The network also plans to incorporate Social Playback within the truTV 2Go mobile app in 2013.

Pay TV providers that provide TV Everywhere authentication of truTV’s full episodes include: Comcast, DirecTV, Dish Network, Cox Communications, Charter Communications, Cablevision Systems, AT&T U-verse, Verizon FiOS, Suddenlink Communications, Mediacom Communications, Cable One and WideOpenWest.