In an attempt to rebrand as a network for a younger, dual-gender audience of “funseekers,” truTV has ordered six new series and renewed two of its current shows across several genres.
The network has greenlit two competition shows: Fake-Off, which finds performers recreating iconic moments in pop culture history, and Motor City Masters, a car design competition sponsored by Chevorlet.
TruTV has also ordered series such as Hair Jacked, an ambush game show in which unsuspecting contestants compete for prizes while receiving a haircut, adult lifestyle series How to Be a Grown Up and Friends of the People, the network's first sketch comedy series.
Based on the social media success achieved by the April 1 sneak peak of magician Michael Carbonaro’s reality series The Carbonaro Effect, truTV has ordered an additional 13 episodes before the series officially premieres on May 15.
The network has also ordered two additional new reality series, Way Out West and Local News (working title), as well as a fourth season of Impractical Jokers and a spin-off entitled Jokers Wild!
TruTV is working with branding agency loyalkaspar in order to hone its new creative strategy, which will include new design applications for all platforms.
“TruTV’s brand evolution will be a reflection of our new programming focus and the attitude of our target audience of funseekers. Knowing that funseekers are tech-savvy, truTV can push the envelope on creative disruption to drive interactivity across all fan touchpoints,” said Puja Vohra, senior vice president of marketing and digital for truTV in a release.
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