Viamedia principals Jeff Carter and Todd Donnelly completed their purchase of cable-advertising rep firm Target Select Advertising from Tribune Co.
Target Select represents 436,000 cable households in the Philadelphia, Wilkes Barre-Scranton and Harrisburg, Pa.; and Washington, D.C., DMAs.
Viamedia said it and affiliate companies now represent 850,000 cable households with 80% of represented households residing in the top 10 DMAs.
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