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TNN's Animated ‘Strip’ Lures Viewers

The New TNN’s Thursday-night block of adult animated programming enticed
droves of male viewers while improving the network’s ratings for the time
period.

The 10 p.m.-midnight block of original skeins Ren & Stimpy,
Gary the Rat and Stripperella, as well as classic Ren &
Stimpy
episodes, averaged a 1.2 household rating, up 71 percent from the
same period last year, according to Nielsen Media Research figures.

Further, TNN’s "The Strip" animated block increased the audience of men 18-49
and 18-34 by 83% and 200%, respectively over last year’s offering of the movie
RoboCop 2 and an episode of Star Trek: The Next Generation, TNN
said.

The highly touted Stripperella -- about a crime-fighting stripper and
featuring the voice of Pamela Anderson (Baywatch) -- generated a 1.7
household rating and averaged 795,000 male viewers 18-49 and 535,000 men
18-34.

Kelsey Grammer vehicle Gary the Rat pulled a 1.1 rating, while new and
classic episodes of Ren & Stimpy averaged 1.1 and 0.8 ratings,
respectively.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.