World Wrestling Entertainment Inc.'s Sunday Night Heat series will
return to The New TNN April 6 after a two-year run on MTV: Music Television.
The show initially premiered on TNN in 1998 but moved to MTV in 2000 as part
of WWE's strategic alliance with TNN and MTV parent Viacom Inc., WWE officials
"We have developed a tremendous relationship with MTV through Sunday Night
Heat and WWE Tough Enough, and we are pleased with the support that
MTV has provided to our programming," WWE CEO Linda McMahon said in a prepared
"However, moving Heat to TNN is a wonderful opportunity to have all of
our regularly scheduled cable programs on one network . [and] is consistent with
TNN's demographic focus," she added.
As part of the move, WWE will sell the commercial advertising inventory for
the program on the same basis that it sells inventory on its other
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.