TiVo Research: Smart TVs Deliver the Fastest Search and Discovery
According to the tech company’s latest survey, it takes 10.3 minutes on average using a smart TV’s interface to find a new movie or TV show vs. 12 minutes for Apple TV
Like the cure for cancer and Mars exploration, video search and discovery is a science that has a long way to develop. But at least in the current state of the art, smart TVs seem to have the edge.
According to the Q4 iteration of TiVo’s quarterly Video Trends Report, it takes a smart TV user about 10.3 minutes to find a new movie or TV show, and about 9.2 minutes to find a movie or show they’ve already seen before.
This compares to an industry worst 12 minutes for new content on Apple TV.
Notably, Roku (10.5 minutes) and Amazon Fire TV (11.2 minutes) rank Nos. 2 and 3. That’s probably not surprising, given that the two device ecosystems also power a high percentage of smart TVs sold in the U.S.
For its Video Trends Report, TiVo surveyed 6,145 adult TV consumers in the U.S.
Among other interesting data from the report
> The average number of streaming services subscribed to per household reached 6.9 in 2019, compared to around 4 in 2016 and 6.3 in 2018.
> The most popular combination of programming services used by respondents (38%) is a bundle of Facebook, YouTube and pay TV.
> Just as Jeffrey Katzenberg’s mobile-first service Quibi gets ready for launch, TiVo reports that nearly 70% of its respondents said they have no mobile apps from their favorite networks on their phones for tablets.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!