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TiVo, Google Strike Music-Focused Metadata Deal

TiVo Corp. said Google is using its Music Metadata to provide select artist metadata and artist images for a set of services – YouTube Red, YouTube Music and Google Play Music.

Financial terms were not disclosed, but TiVo, which is the process of seeking out alternatives that could lead to a sale or take the company private, said the metadata will enable YouTube and Google to create a more immersive experience by connecting connect music videos to an artist’s imagery and other related songs.

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TiVo noted that its Music Metadata offering covers 34 million tracks worldwide, and is refreshed daily.

This deal also comes just weeks after TiVo announced an expanded, multi-year patent license agreement with Google that includes YouTube TV, the OTT TV service launched last April.

“In addition to the incredible range of our collection, TiVo Music Metadata has a unique ability to go beyond traditional tracking, linking musical library content with other relevant artist or album info, which provides a wider span of context for the listener,” Roz Ho, TiVo’s senior vice president and general manager, consumer and metadata, said in a statement.

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