LAS VEGAS—TiVo said Verizon has extended its technology license for the vendor’s Personalized Content Discovery solution, which it has licensed since 2013 for its 4.6 million Fios TV subscribers.
The announcement was made at CES.
Verizon will continue to use TiVo’s Personalized Content Discovery Platform conversation, search and recommendations services across set-top boxes, websites and popular streaming devices.
“Our fully-integrated approach gives operators like Verizon the ability to simplify the viewing experience and allows them to stay ahead of the competition in a rapidly evolving media landscape,” said Raghu Rau, TiVo’s interim president and CEO, in a statement.
TiVo also released study results at CES suggesting that said that operators which implemented search and discovery solutions saw a 140% improvement in churn over six months.
“In this media and device-fragmented world, identifying which viewers are watching your content—and then driving new viewers to those valuable assets—is more important than ever before,” said Walt Horstman, senior VP and general manager, advanced media and advertising, TiVo. “This analysis supports the importance of creating an impactful and data-driven entertainment experience for the consumer, while creating pathways to discovering content more easily.”
