Time’s Up Names WNBA President Lisa Borders as its President and CEO

The Time’s Up advocacy group has named WNBA president Lisa Borders as its first-ever president and CEO of the organization.

Borders will lead the organization’s work to ensure equal opportunity and to ensure protection for all working women as Time’s Up seizes this unprecedented moment and transforms it into meaningful and institutionalized change across culture, companies and laws. according to the organization.

In taking the Time’s Up appointment, Borders will leave her current position as WNBA president and CEO after three years of service where she was responsible to overseeing the day-to-day operations of the league. Prior to the WNBA, Borders was vice president of global community affairs at The Coca-Cola Company and chair of the Coca-Cola Foundation.

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“With Lisa’s skills and leadership, Time’s Up is now in the best position to achieve what we all started – to create a more positive future for workplace culture and a more powerful network for working women of all kinds,” said Shonda Rhimes, CEO of Shondaland, seed founder of TIME’S UP and member of the TIME’S UP president and CEO search committee in a statement.

Borders added: “Time’s Up is both a natural extension and a bold advancement of the work I have been doing for the last four decades. I’m honored to have this opportunity to combine my experience working across all three sectors, as real, systemic change will require collaboration from each of these arenas. To disrupt and reinvent the ingrained status quo, we will need all hands-on deck to create and sustain enduring change. I’m thrilled to lead Time’s Up and I am convinced that together, we will shift the paradigm of workplace culture.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.